Leading industry body welcomes registration of the eMarketing Code of Practice
The Australian Direct Marketing Association (ADMA) has welcomed the registration of the Australian eMarketing Code of Practice with the Australian Communications Authority (ACA). Read more...

ADMA warns businesses to ensure their collection and use of customer data is lawful.
Leading marketing industry body, the Australian Direct Marketing Association (ADMA) has called on businesses to better understand their legal obligations in relation to the collection and use of customer data for marketing purposes, in its bid to help improve compliance levels across Australia. Read more...

Direct Mail Postage Increase Reprieve
The ACCC has just released their findings regarding the proposed price increases by Australia Post on bulk mail and related services, announcing there will be no increase on such services for a period of 5 years. Read more...

Email Marketing
With demand for and popularity of electronic communication methods growing daily, more and more lists now contain e-mail addresses. The e-mail list market is still in its infancy, but based on campaign results to date, we anticipate more list owners will adopt this exciting new avenue of contact in the near future. Read more...

90/10 Rule on non-barcoded mail extended
Continuing pressure from postal users and the Australian Direct Marketing Association (ADMA) has resulted in Australia Post abandoning its plans to introduce a 100% Barcoding requirement from 1 July 2002. Read more...

ACCC to take on Privacy Enforcer Role
A Memorandum of Understanding has been signed between ACCC Chairman, Professor Allan Fels and the Federal Privacy Commissioner, Mr Malcolm Crompton, clearing the way for the ACCC to bring its enforcement powers to bear on suspected privacy breaches in the private sector. Read more...

Delay in Ad Post Increase Saves Industry $16 Million
An Ad Post increase of 20 percent originally scheduled to occur in two stages beginning last November has been delayed, gaining valuable time for ADMA members to adjust their business plans and saving the direct marketing industry over $16 million in postage costs. Read more...

Privacy "Myths" Addressed ADMA CEO
Several Australian Direct Marketing Association (ADMA) members have complained of receiving incorrect legal advice that private sector organisations will no longer be able to collect, use or disclose customer data without the express consent of customers. Read more...

National Privacy Principles
Summary of the new National Privacy Principles. Read more...